In this project, we decided to experiment with ASMR triggers to create a positive emotional bond with the brand. By incorporating gentle whispering, tapping, and soothing sound effects, we aimed to captivate our audience and enhance their sensory experience. The four videos created for this purpose showcase the four most popular product categories, each elegantly and calmly explaining the main product features while immersing the viewers in a relaxing ambience. This innovative approach not only highlights the products but also aims to foster a deeper connection, leaving a lasting impression on the audience.
As an owner of this project, I was in charge of the following production steps:
- Concepting and script writing;
- Directing and shooting the materials;
- Editing and compiling raw footage into clip in Premiere Pro;
- Color grading;
- Sound recording and sound editing.
Aleks - Digital Designer 