Universal Product Page System

Project Overview

This project focused on designing a universal, scalable layout for detailed product description pages across a Magento-based website. The objective was to create a responsive system that could be reused across multiple product categories with minimal adjustments – while remaining visually engaging, informative, and conversion-driven. The layout needed to clearly explain product features, support storytelling, and elevate the overall brand experience across desktop and mobile.

Process

I led the project end to end, starting with wireframes to define structure, hierarchy, and responsive behavior. Once the layout framework was approved, I rewrote existing product bullet points into concise, benefit-driven copy optimized for scannability and clarity.
Each feature section was paired with a dedicated visual to reinforce understanding. I created custom product renders in Blender 3D and combined them with existing R&D visuals, adapting both to fit the new narrative and layout.

To achieve the required flexibility and interaction, I wrote all custom HTML, CSS, and JavaScript – extending Magento’s native capabilities and tailoring the experience to the specific needs of the project. The layout also supports animations and progressive reveal on scroll, enhancing engagement without compromising performance.

Outcome

The final result is a fully responsive, modular product page system that works seamlessly across devices and product types. The improved structure and visual storytelling significantly enhanced product understanding for customers, reducing friction in the buying process. Clear, feature-focused descriptions made it easier for sales teams to explain products consistently, both online and in person. As a result, the new layout contributed to increased engagement and improved online sales performance, while remaining scalable and easy to adapt for future products.