In this project, we are delighted to present a comprehensive set of product videos for the upcoming marketing campaign, which will shine a spotlight on an array of distinctive product categories. These captivating videos have been created using 3D render animations, resulting in a visually stunning and engaging showcase of the products. The aim is to captivate the audience and leave a lasting impression, highlighting the unique features and benefits of each product category in a compelling and memorable manner.
Combining stock footage and 3D product animations made in house, we created the “Problem-Solution” composition, based on target audience for each video.
As a participant in this project, I supervised the subsequent production stages:
- Directing the creation of 3D product animations;
- Editing of the animations in Premiere Pro;
- Applying of motion graphics and special effects in After Effects
- Color grading and sound editing.