Product Page Redesign

To increase conversion rate of the product page the following changes were made:

Instead of a list of add-0ns which took a lot of space above the fold we added the add-ons dropdown.
Clicking Add to Cart shows the customer a pop-up with Cart info and useful suggestions of add-ons for a chosen product
The gallery thumbnails were moved from below the main image to the left side of the main image
Icons explaining product features at a glance were added below the gallery
Icons about shipping, return policy and warranty were added below the Add to Cart and Buy Now button to make a customer’s choice easier.
Additional information about the product were added to the Details tab down the page
Other product suggestions were added to the bottom of the page.

As a result the conversion rate increased by 0,9% in a year.

Aleks – Digital Designer