PowerMove by Compulocks is the multi functional tool for iPad, allowing mobility, charging, data transfer, and ecosystem display, all in one solution.
The campaign aimed to create a significant impact with the launch of the brand new flagship product. In order to achieve this goal, a comprehensive marketing strategy was implemented, targeting a wide range of channels. The strategy encompassed promotional activities on YouTube and Google, as well as the distribution of offline marketing materials. Additionally, a dedicated landing page was created to capture online interest and engagement, while social media platforms served as key avenues for reaching and engaging with the target audience. Together with that, a detailed product video was created to explain the unique features and functionality of the product. Through strategic and coordinated efforts across these various channels, the campaign sought to generate widespread excitement and anticipation for the new flagship product.
In terms of video material we had 3 videos for YouTube Ads 30, 15 and 6 seconds long, together with 3 Shorts.
Shorts
Experimental
In addition to that we decided to experiment and address to emotions by creating two more videos. The first one was focused on the idea of “being charged” feeling.
The second idea was to use the product’s latch clicking sound to create a beat of easiness and functionality which the product gives.
Aleks - Digital Designer 