PowerMove Social Media Campaign

PowerMove by Compulocks is the multi functional tool for iPad, allowing mobility, charging, data transfer, and ecosystem display, all in one solution.

The campaign aimed to create a significant impact with the launch of the brand new flagship product. To achieve this, a multifaceted marketing strategy was implemented, targeting a diverse array of channels. The brand took advantage of the reach and engagement potential of YouTube and Google, as well as traditional offline materials such as posters and flyers. Additionally, captivating product and promotional videos were created to showcase the innovative features and benefits of the new product. A dedicated landing page was designed to provide in-depth information and drive consumer interest, while social media platforms served as interactive spaces for engaging with the audience and generating excitement.

In order to reach a wider audience the social media campaign was divided into a few messages.

The first concept was to show how the product would help your business grow and make progress.

The second concept was mostly focused on versatility and functionality of the product in any environment.

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