PowerMove by Compulocks is the multi functional tool for iPad, allowing mobility, charging, data transfer, and ecosystem display, all in one solution.
The campaign aimed to create a significant impact with the launch of the brand new flagship product. To achieve this, the marketing effort was strategically directed to a multitude of channels in order to maximize visibility and engagement. This comprehensive approach included leveraging the power of YouTube and Google, as well as creating compelling offline materials to reach the target audience across diverse touchpoints. An engaging explainer video and a set of commercials showcasing the product’s unique features were produced to captivate potential customers, while a dedicated landing page and a well-crafted social media strategy were implemented to generate buzz and drive traffic.
The posts in social media lead to the PowerMove landing page devoted to the detailed description of the product and the benefits it brings to businesses.
The process of design and development started with creation of wireframes based on the brief given by the Marketing manager. The brief included main marketing message, copy for the page, info about product features, provided by the R&D team, and the purpose of the page.
After the wireframes were approved, the prototype stage came into place. After a few rounds of revision and preparation of the material, the page was built in Magento page builder with use of custom CSS and JavaScript.
The PowerMove landing page is responsive and works perfectly on all the screens.
Aleks - Digital Designer 