Homepage Redesign

The redesign was initiated to modernize the overall look of the homepage and improve key performance metrics.

I led the redesign project with a focus on improving user engagement and visual appeal. I was responsible for both the design and front-end implementation, ensuring a seamless transition from concept to launch.

The new layout features a cleaner structure, modern visuals, and intuitive navigation. To enhance interactivity, I wrote custom JavaScript and CSS, introducing subtle micro-interactions on hover that bring the interface to life without overwhelming the user.

The new homepage resulted in a 5% decrease in bounce rate within the first six months, indicating stronger user engagement and improved content retention.

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