The Eco Product Series is a set of animated visual assets developed to promote Compulocks environmentally conscious product line. The goal was to highlight that these products are made from recycled materials and are fully recyclable, aligning with both the company’s sustainability mission and growing global interest in eco-friendly design.
As the sole Digital Designer on this project, I conceptualized and produced a series of six animations, each spotlighting a different product from the Compulocks eco line. To convey the eco message visually, I used a combination of the brand’s signature colors – silver grey and green – while incorporating organic leaf illustrations. These leaf elements served as a recurring motif across the animations, symbolizing growth, sustainability, and environmental awareness.
I created 3D product animations as the foundation for the videos, ensuring realistic visual representation and smooth integration with the illustrative elements.
Each animation was carefully designed to balance clarity and aesthetic appeal, ensuring the product remained the focal point while still emphasizing its eco credentials. The movement of the leaves was intentionally subtle and smooth, complementing the product’s form and suggesting a calm, natural rhythm.
To maximize reach and usability, I exported the animations in multiple formats. In addition to high-resolution video files, I optimized each animation as lightweight GIFs suitable for social media platforms, newsletters, and web use. This adaptability allowed the content to remain consistent across all brand communication channels without compromising quality or loading speed.
Through this project, I aimed not only to showcase the visual appeal of the eco line but also to reinforce Compulocks’ commitment to sustainability. The final animations achieved a balance between informative product presentation and engaging visual storytelling.
Aleks - Digital Designer 