The aim was to create a brand video for a YouTube campaign, which would effectively convey company’s core values and the unique benefits of choosing its products or services. The goal was to encapsulate, within a few brief seconds, the essence of what sets the company apart and why potential customers should turn to it. One of the challenges I encountered was the need to prominently feature the brand within the first 6 seconds of the video, in order to capture viewers’ attention from the outset. This obstacle was addressed by introducing the brand as an option within the search offer dropdown, a solution that integrates the brand with the initial stages of the viewing experience.
I took a full ownership of this project which included the following production stages:
- Concepting and script writing;
- Creating motion graphics from scratch in After Effects;
- Sound recording and sound editing.
Aleks - Digital Designer 